ABSTRACT
In the middle of the expansion of the global environmental crisis, along with recent major challenges of the COVID-19 pandemic on public health and society, asking questions about the sustainability of the Colombian audio-visual sector is an unavoidable necessity. Here, it is vital to view sustainability protocols through a lens that combines environmental, social, cultural, and economic aspects as fundamental components in the development and consolidation of a sector that intends to be a reference point for the audio-visual production industry in Latin America. Promoting a sustainable future for film and TV cannot avoid the impacts resulting from overt prioritisation of economical concerns at the expense of labour rights, discrimination based on gender, environmental degradation, and cultural appropriation;a scenario that needs to be observed carefully in a country where the industry is in development and economic success is a priority. A set of individual and temporary sustainable initiatives will not change the course of the audio-visual production industry at a national scale. If no large-scale and long-term changes are adopted the current practices will increase CO2 emissions to the atmosphere, keep promoting exclusion, allow abuse against women and/or continue producing unviable content from the market viewpoint. The film industry cannot any longer consider an environmental discussion apart from social justice, cultural heritage protection or gender parity. Hence we will address these matters through a combined approach in this chapter. © 2022, The Author(s), under exclusive license to Springer Nature Switzerland AG.